change your rules. change your revenue.
Get comfortable "selling yourself" with the most authentic approach to sales on the market.
Raise your fees
Increase your closing percentage
Eliminate objections
No cheesy scripts or "persuasion" tactics required.
change your rules. change your revenue.
Get comfortable "selling yourself" with the most authentic approach to sales on the market.
Raise your fees
Increase your closing percentage
Eliminate objections
No cheesy scripts or "persuasion" tactics required.
The rules in your head determine:
✨ What you offer
✨ How much you charge
✨ What you think you're worth
✨ The clients you attract
✨ The way you sell
✨ Your revenue
When we show you how to change your rules, you’ll start playing a much bigger game and getting much better results.
ELIZABETH WARTHEN SVATEK
CEO at Warrior Women Inc.
Neuro Identity Evolution Coach, Award Winning Podcaster & Rapid Transformation Coach
You know you’re worth more but you don’t think you can charge more. You think to yourself, “Nobody will pay more. Charging more might seem greedy. What would my current clients think?” The truth is that your “rules” - the things you believe to be true - are determining what you charge, who you meet, and what they pay. In Rulebreakers, you’ll learn to see your services, your industry, and your market through new eyes and uplevel your sales skills, so you can feel good about charging the fees you know you need to charge - and you’ll have the evidence that people will pay because you’ll be closing deals at your new rates.
“Making more money will require too much sacrifice.”
“What if I lose it all?”
“Will I upset people if I charge significantly more than others in my industry?”
“Being super successful will require me to leave important relationships behind.”
NATALIE COBB SOUD
Creative Director & Brand Designer
to be hard
Entrepreneurs overcomplicate their businesses because of two things: 1) FEAR and 2) a sense of inadequacy. Their business models are an attempt to compensate for the voice in their head that says, “I’m not good enough.” When you change that voice and adopt a viewpoint of true abundance, you stop overdelivering, undercharging, and playing small. Your entire business simplifies, and your revenue GROWS.
DR. JOLI HAMILTON
Relationship Coach
Here’s what’s available to you when you learn how to sell.
Accelerating your impact
Selling thousands from stage
Being well-known in your industry
Leaving a legacy you’re remembered for
Overcoming mediocrity
Becoming the first millionaire in your family
Making that one person proud
Breaking the bonds of generational scarcity
Providing the best for your children
Experiencing all the world has to offer
Changing the trajectory of your industry
Helping people, the planet, or the world
Fulfilling your greatest potential
Dying without regret
Working the maximum number of hours
Serving too many clients
Feeling a lack of confidence at my current rates
Spending too much time away from my family
Feeling overwhelmed by my workload
Working the maximum number of hours
Serving too many clients
Feeling a lack of confidence at my current rates
Spending too much time away from my family
Feeling overwhelmed by my workload
if you're saying, "it's not" then let's make a radical change.
DR. ORLANDIS WELLS
Founder of The Hormone Therapy Institute
When I became a 7-figure entrepreneur, I was working less than 25 hours a week. It didn't require more doing.
It required the inner work.
Everybody wants more leads - but more leads isn’t the answer to your revenue breakthrough. When I broke 7-figures, I maximized every single lead that came into my experience. Instead of closing a lead at $5K, I would turn that lead into $50K. The strategy for breaking through that next-level revenue ceiling isn’t simply about getting more leads. The most important thing is revenue per lead. When you wrap your head around your own value - and master the conversation that leads to a YES on mind-blowing fees - over and over again, you can get ten times the results (or more) with the same number of leads.
SHERRY YELLIN
Learning & Development Expert
She was a single mom. Her kids were teens, and in her heart of hearts, she had no idea how she was going to pay for their college - a six-figure bill that was fast approaching.
She also had a deep passion for her work and knew she could help so many more people if she could just break through her income ceiling.
When she met me, Sherry had no idea how she’d ever reach $200K.
“I need to learn how to explain my packages better.”
“I need a better website, funnels, and social media.”
She thought - for sure - she had a marketing problem. But what she really had was an emotional problem.
This caused her to dramatically undercharge.
She was unskilled in high-ticket sales & her business wasn’t structured so that she could easily fulfill a million dollars in revenue with her current model.
Sherry thought she needed some complicated help with marketing, but in fact, all Sherry needed to do to go from $100K to $800K+ was for somebody to get in her head and sort out her thinking.
“I need to learn how to explain my packages better.”
“I need a better website, funnels, and social media.”
She thought - for sure - she had a marketing problem. But what she really had was an emotional problem.
This caused her to dramatically undercharge.
She was unskilled in high-ticket sales & her business wasn’t structured so that she could easily fulfill a million dollars in revenue with her current model.
Sherry thought she needed some complicated help with marketing, but in fact, all Sherry needed to do to go from $100K to $800K+ was for somebody to get in her head and sort out her thinking.
That, and a little practice with my I-HELP Selling System.
#1 - Adopt a high-ticket pricing model based on the lifetime value of your services (not your own self-worth)
#2 - Stop overdelivering & work in an energizing way where you earn the most for what comes easiest
#3 - Fully own your value to the marketplace
#4 - Learn to lead your potential client through a powerful sales call outline called The I-HELP Selling System
#5 - Stop feeling sales-y and get comfortable talking about money
#6 - Learn to address objection by selling around the ego
#7 - Stop blaming your marketing and start maximizing every lead you get by mastering our authentic, intuitive approach to sales
It’s not the people. It’s not the leads. It’s not that the market won’t support higher fees. It’s that you haven’t done the internal work to really own your value at the next level, no matter what price point that represents. In order to make quantum leaps, my recommendation is to get around someone who has already done it and elevate at lightning speed by integrating their ways of being.
HERE'S THE TRUTH.
As you elevate, you will manifest elevated people. When you move out of a lower-ticket mindset, you’ll confidently charge higher and higher fees.
The reason you DON'T already have:
high-ticket fees
high-ticket offers
high-ticket buyers
at the level you know you’re worth is because you have been operating from a low-ticket IDENTITY.
Master Sales Coach Chris Kenney
& Brand Positioning Expert Julie Cabezas
IMAGINE BEING ABLE TO MEET & CLOSE DREAM CLIENTS IN VIRTUALLY ANY SETTING.
When I met Sherry, her average sale was around $3k.
Now, closing $100K contracts is a breeze for her.
And she’s even closed packages at $250K - where the client paid in cash, in full, upfront.
Today, her annual bottom-line profits are just short of $1M per year.
If you are a talented coach, consultant, or creative who has never had any formal sales training and you know you could be charging more, Rulebreakers will help you raise your fees, increase your closing percentage, and enroll more clients by learning how to sell.
The truth of the matter is good selling trumps everything. You’re leaving hundreds of thousands of dollars on the table because you’re blaming your leads, your messaging, and your marketing - when what you need to do is master your selling. You’re not closing at the rates you really could be because you don’t currently have a level of mastery in sales that allows you to do so.
A 3-Day Masterclass for 6 and Multi-6-Figure Coaches, Consultants, and Creatives Who Want to Break Through the 7-Figure Revenue Ceiling
With Master Sales Coach Chris Kenney
& Brand Positioning Expert Julie Cabezas
With Master Sales Coach Chris Kenney & Brand Positioning Expert Julie Cabezas
Starts Monday, June 3, 2024
Starts Monday, June 3, 2024
Allow us to teach you our proprietary approach to high-ticket sales that has helped thousands of service-based entrepreneurs raise their fees and close $25K - $100K+ high-ticket packages.
UNCAPPED
Remove the Invisible Barriers to 7-Figures
You don’t need a new funnel or better marketing to hit 7-figures. Learn to see the value of your work through the eyes of a 7-figure entrepreneur. Integrate the self-confidence you need to support an immediate, significant price increase for sustained cash confidence in any market.
Monday, June 3
1 pm EST (New York) 6 pm BST (London)
TRUTH-TELLER
Set Yourself Apart By Selling with Radical Truth
The entrepreneurs who crush it in the face of adversity are more influential. They know the most effective method to convert prospects to clients, despite market conditions: uncovering profound truth during the sales call. Learn how in this session.
Tuesday, June 4
1 pm EST (New York) 6 pm BST (London)
CATALYST
Close High-Ticket Clients Faster by Igniting Immediate Action
Tips, tricks, and scripts don’t work. Unlearn every cheesy, cookie-cutter sales technique you’ve ever heard and embody the “ways of being” that actually work with elite-level clients and move them to action.
Wednesday, June 5
1 pm EST (New York) 6 pm BST (London)
6 MONTH IMMERSIVE GROUP PROGRAM
Spend 6 months immersed in leveling up your sales skills
SALES MASTERY ACADEMY ONLINE COURSE
Learn the I-HELP Selling SystemTM, a complete step-by-step approach to running the high-ticket sales call
12 VIDEO TRAININGS ON HIGH-TICKET SELLING
Learn the mindset, the skillset, and the ways of being that translate into 6 and 7-figure breakthroughs
12 LIVE GROUP HIGH-TICKET SALES INTENSIVES WITH Q+A
Gather with other elite-level entrepreneurs for deep, transformational live coaching experiences in a group setting, twice a month
6 SALES BREAKTHROUGH CALLS
Listen in as Chris critiques actual sales calls of past and current clients, uncovering unseen buying motivators and gently leading potential clients to clarity
What will change for you when you expand?
FOR 6 MONTHS
If your closing percentage is really high, it likely means you need to raise your fees. Would you like to earn more while working with the same number or fewer clients? If so, we can help you accomplish that in Rulebreakers.
We have Rulebreakers who start at $0 and we have Rulebreakers who have already surpassed $500K. If you have a question as to whether this is the right container for you or if you might be interested in a more private container, book a call here.
Rulebreakers will teach you selling from the ground up. I wish I had learned this from the beginning of my career. I would have increased my impact and greatly multiplied my income early on. If you are brand new, I’m so glad you’re here and I welcome you into the program.
Rulebreakers includes a 6-month group coaching experience with twice a month coaching calls, access to Sales Mastery Academy, access to 12 video trainings on high-ticket sales, and 6 pre-recorded sales breakthrough calls.
You are welcome to renew your membership in Rulebreakers as many times as you like, or you can elevate into another coaching program of your choice.
No. You only receive access to the training content while you are in the program. Any materials available for download are yours to keep forever.
Rulebreakers is a sales training program for coaches, consultants, and creative service providers who sell one-on-one services, consulting, or group coaching program.
If you have face to face or telephone/Zoom sales conversations, Rulebreakers can help you. If you’re unsure as to whether Rulebreakers is the right program for you, simply book a call to discuss.
No. Rulebreakers is a commitment we’d like you to take seriously. This body of work can change your life. Please decide to enroll when you’re 100% committed to getting uncomfortable, taking action, and elevating your results.
If you can use Zoom, you can be a part of this program. You only need a cell phone and a wifi connection!
Absolutely. If you show up and ask questions, you will receive feedback regularly and consistently throughout the program.
Selling is your #1 job as an entrepreneur. We promise that this sales framework is the most authentic one on the market. It is not pushy, aggressive, or manipulative. There is no “persuasion” or cheesy script-following. We will teach you how to uncover the REAL reasons you’re uncomfortable with sales and show you the way to change your thinking to feel aligned with selling. After all, selling is service - when done with compassion, honesty, and truth.
With that being said, it is up to you to push through discomfort and take action. Without action, no sales technique will ever work. You will be required to have real conversations with strangers. If you’re not up for that, this program is not for you.
FOR 6 MONTHS
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